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Make It Happen Monday: Getting the Booking Isn’t the Hard Part
Take a look at this funnel.
18K leads turned into 15.6K booked calls.
Pretty good.
But only 8.4K actually showed up. That’s where the real leak is.
And it starts with speed. Research from MIT found that waiting just 10 minutes instead of 5 to respond to a lead can drop your odds of reaching them by about 5x.
Now you might say, “Mark, I answer my leads right away.”
Great... except about 48% come in during nights and weekends.
Then I usually hear, “I have an automated email.”
Okay, but average email open rates are around 31%. SMS or WhatsApp? Around 98%.
This is why automation matters beyond just getting someone to book.
Respond fast. Text them. Keep the conversation going. And once they book, use automated reminders so they actually show up.
Because looking at this funnel, the problem isn’t getting people interested or getting them to book.
It’s getting them to the call.
Make It Happen: Check your booked-to-show rate this week. You might find the biggest opportunity in your business is already sitting on your calendar.
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