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DAY 20: THE 20-CONVERSATION BLITZ
Alright producers…
It’s DAY 20.
That means we are TWO-THIRDS of the way through this challenge.
And today?
I don’t want another cute graphic.
I don’t want you spending 45 minutes picking a font.
I don’t want you rearranging your bio.
Today we’re doing something that can actually put people in your pipeline.
WE’RE TALKING TO 20 DAMN PEOPLE.
Yep.
TWENTY.
Welcome to the 20-CONVERSATION BLITZ.
TODAY’S CHALLENGE
Your goal is to start or continue 20 REAL CONVERSATIONS.
And before y’all start copying and pasting:
“Hey, I do taxes. Do you need a preparer?”
to everybody you’ve known since kindergarten…
NO.
These should be REAL conversations.
Your 20 can come from:
People already in your lead tracker.
People who engaged with your tax content.
People who watched or replied to your Stories.
People who asked tax questions.
Old clients.
Warm leads.
People you’ve been meaning to follow up with.
People referred to you.
People in your personal network.
People you met locally.
Your goal is simple:
START TALKING.
HERE’S THE DIFFERENCE
We are NOT sending 20 random sales pitches.
We’re creating 20 opportunities for conversation.
You could say:
“Hey! I’m checking in with a few people as I get ready for tax season. Have you already decided who you’re filing with this year?”
Or:
“Hey! I remember you mentioned needing a tax preparer this season. Are you still looking?”
Or:
“Hey! You asked me about taxes a little while ago, so I wanted to check back in. Did you ever get your question answered?”
Or for an old client:
“Hey! I’m getting everything ready for the upcoming tax season and wanted to check in with you. How have you been?”
Make it sound like YOU.
Human first.
Business second.
YOUR GOAL IS NOT 20 CLIENTS TODAY.
Listen to me.
If you contact 20 people and don’t book 20 clients, that does NOT mean this challenge didn’t work.
We’re looking for:
Responses.
Interest.
Questions.
Referrals.
Follow-ups.
Hot leads.
Future clients.
INFORMATION.
Because you cannot build a pipeline if you’re scared to talk to people.
TRACK EVERY DAMN CONVERSATION.
For today’s blitz, keep count:
People contacted: _____ / 20
Responses: _____
Tax conversations: _____
Interested: _____
Moved to HOT: _____
Follow-up needed: _____
Referrals generated: _____
New leads added: _____
Clients committed: _____
And update your lead tracker while you’re doing it.
Don’t tell yourself:
“I’ll update everything tonight.”
Update that shit while it’s happening.
AND DON’T ONLY MESSAGE THE EASY PEOPLE.
You know what I mean.
Don’t pick your mama, sister, cousin, best friend and 16 people who already know you’re doing taxes just so you can say you completed the challenge.
WORK THE PIPELINE.
Go back through your tracker.
Who haven’t you followed up with?
Who engaged but never took the next step?
Who said:
“Hit me later.”
Well…
HELLO LATER.
YOUR PROOF
Do NOT post people’s private conversations.
Come back and report your NUMBERS:
20 conversations completed: YES/NO
Responses: _____
Tax conversations: _____
Interested leads: _____
Hot leads created: _____
Follow-ups scheduled: _____
Referrals: _____
New leads: _____
Clients committed: _____
Then answer:
What surprised you most after reaching out to 20 people?
And:
Which conversation has the most potential to turn into business?
TODAY’S POINT
Complete all 20 conversations + update your tracker + report your results:
+1 POINT
BRITNEY SAID MOVE
Oh, we’re already doing 20 and you thought I wasn’t gonna add some foolishness?
If you complete your 20…
Go find 5 MORE.
That’s 25 total conversations.
Complete all 25:
+1 BONUS POINT
Don’t do the extra five until the original 20 are DONE.
NOW HERE’S THE BUSINESS LESSON.
Some of y’all keep thinking you have a CLIENT problem.
You might actually have a CONVERSATION problem.
If you’re talking to 3 potential clients a month…
Why are you expecting 50 new clients?
The math ain’t mathing.
More visibility creates more opportunities.
More conversations create more leads.
More follow-up creates more chances to convert.
And yes, you still have to provide good service once they become clients.
But first…
SOMEBODY HAS TO KNOW YOUR ASS EXISTS.
Today we’re creating VOLUME.
Not spam.
Not desperation.
VOLUME.
Twenty conversations.
Twenty opportunities to learn something.
Twenty chances for somebody to say:
“Actually, I do need somebody this year.”
We’re on Day 20 now.
The training wheels are OFF.
DAY 20 STARTS NOW.
Put the Canva down.
Open your lead tracker.
And go talk to some damn people.
